Know five differences between digital marketing and traditional marketing

The world is becoming more and more digital; therefore, many brands and companies have found in digital marketing a very effective channel to reach their clients and future clients.

If you are thinking of venturing into the digital world with your brand or company, you should know the most relevant digital and traditional marketing differences. In this way, you give yourself a more concrete idea of the advantages and opportunities that you find on both fronts.

DIGITAL MARKETING OR TRADITIONAL MARKETING

The first thing you should be clear about is that the function of marketing, traditional or not, is to execute a commercial strategy to attract, retain, and retain customers by solving their needs. Since you know what the objective is, the next step is to know the approach of the two concepts ...

Traditional Marketing: Its focus is sales, focusing its efforts on the product or service. The channels it usually uses are direct sales, press, radio, television, events, printed material, and POP (for points of sale).

Digital Marketing: It is based on a strategy that uses digital tools to achieve direct communication with users and their needs. Its channels are web pages, social networks, CRM, landing pages, email marketing, and search engines, among others.

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Now that you have the concepts clearer, we present the main differences ...

1. How do you segment audiences?

In traditional marketing, segmentation is done taking into account data such as age, location, purchasing power, and education level, while digital marketing considers factors such as the interests and tastes of the target group, in addition to age, income, geolocation, and educational level.

2 . What is the type of communication?

In traditional marketing, communication is 100% linear; that is, the message is broadcast through the mass media, trying to influence the target group's purchase decision, but the recipient of the message does not have the possibility of generating a direct response. For its part, in the digital space, communication is bilateral and interactive between brand and user, which allows immediate reactions and responses, generating closer relationships and the tangible possibility of adapting the message to the needs of the public.

3. Where do they have a presence?

In digital marketing, the execution of the strategy reaches an audience exclusively with internet access, while in traditional marketing, the message reaches people who do not access the network and prefer to consume mass media.

It should be clarified that the present and the future are marked by technology, which means that the presence on the internet has been thundered fundamentally to reach users who are looking for everything they need from their browsers in an immediate way.

4. Which of the two is more profitable?

One of the advantages of digital marketing over traditional marketing is that large amounts of money are not needed for its execution. For example, it is cheaper to create a web page and manage social networks than to develop a conventional commercial, for which, in addition to production, it is required to hire spaces on TV, radio, or print media.

It is important to let you know that digital marketing can be free in principle; however, if you want to get a greater reach and reach the right people, you should invest in resources such as a social media guide and the purchase of a domain for your website.

5. How are they measured?

Digital marketing is 100% measurable and has many tools for calculating the effectiveness and scope in real-time. On the other hand, traditional marketing is measured by satisfaction surveys and tuning levels, resources that need to be analyzed and tabulated.

Now that you know the fundamental differences, you can think about reaching the digital world, venturing into traditional media, or resorting to the two types of marketing.